With a career spanning 16 years, I have gained experience and expertise in ideation and strategy to accelerate businesses and brands. While I’ve had the opportunity to work across different facets of business – as a consultant, an entrepreneur, a marketer, and the head of several brands; my focus has always been on managing product and brand lifecycles, revenue generation, and profit maximization. My professional journey has involved interesting junctures, and one thing that remains constant is my efforts in solving for tomorrow, today.
Brivan Consultants and Group Companies
I joined Brivan in 2021 as a partner and CEO of the International Business Unit. My key responsibilities include management of Global Business expansion and growth. Furthermore, because of my marketing experience, I also provide marketing support to all group companies.
My professional pursuits took me to the largest bicycle manufacturer in the world, Hero Cycles Limited, where I worked as Head of Brands for nearly a decade. Hero is one of the most iconic and celebrated brands in the country. Aside from being the head of public relations and all media outreach campaigns/engagements at Hero, I have been instrumental in ideating, creating, running, and marketing successful brands.
Before Hero, I led a team of 25 analysts across four global offices (India, China, Romania, and Chile) in the Consulting Practice Area at Evalueserve. I have worked on numerous long-term and short-term consulting assignments in the FMCG, FMCD, Automotive and Oil & Gas industries.
- Strategic Alliances and Partnerships
- Brand Management
- Marketing Strategy & Consulting
- International Business Relations
- Outsourcing & Staffing Solutions
International Business Unit & Head of Marketing