Business growth plan for a global company focused on online marketing in India.
Brivan helped the client identify an appropriate business structure and implemented various controls for better management.
Background of the case
Established in 2008, the client is a global company that specialises in online marketing in India, creating a technological revolution for the industry. The company is one of India’s largest global affiliate networks, leading the transformation in the industry.
Problem & Undertakings
For decision-making to be quick and efficient, the client wanted global structuring for the group companies and management reporting. Business analyses were required by Brivan in order to identify potential areas for business expansion and growth.
Approach & Solution
- An easy transition into new management models and strict project management.
- An appropriate structure was identified based on business requirements and operations.
- A central reporting system was set up using graphic representations on several electronic platforms to speed up the decision-making process in the parent company.
- Utilising internal demand analysis, market research, and social evolution, the business gained a holistic view of opportunities and created long-term strategies.
As a result of Brivan’s proactive approach, the business was structured globally according to the compliance standards of the parent company. Brivan also created standard operating procedures (SOPs) for daily monitoring, management reporting, and analysis to support the business.